As I’ve been preparing to enter a PhD program, several professors have recommended that I find an “area of expertise” such as statistics, datasets, writing, experimental design, SAS, etc.

Obviously there are a lot of factors that go into this decision, the first of which probably being what I enjoy most and the second being what I’m good at. However, I’ve thought another factor may be what the market wants right now.

So, I’d like your input, what seems to be the skill most lacking in accounting researchers? What skill set or area of expertise would you most want from a potential co-author?

Another way of phrasing this may be, what part of the research do you least enjoy or do you feel least qualified to do?